Register for webinar

A brand community is far more than a group of people who buy from you. In fact, brand communities that are focused on simply moving more product sales typically fall short of any real measure of success.

The difference between success and failure in building brand community lies in the realistic function it serves. Is your community transaction-based or focused on empowering and embracing the community itself? 

Join and community building expert Carrie Melissa Jones for a live webinar Thursday, May 11 at 2 p.m. ET, 11 a.m. PT, as we explore How to Build Successful Brand Communities by shifting from transactional to transformational approaches. 

Carrie Melissa Jones is an award-winning author and community builder whose research around online communities has informed top-tier brands like Airbnb, Google, Microsoft and two presidential campaigns. In this webinar, Jones will help you see the difference between building a successful brand community and just making a customer segment list to sell to. 

In this webinar, you’ll learn:

  • The importance of brand communities in today’s market
  • To understand who belongs in your community versus who may not
  • To design a shared purpose to galvanize your customers into loyal fans 
  • To strike the balance between community and commerce

Register above and you’ll receive a confirmation via email shortly. Then mark your calendars for Thursday, May 11 at 2 p.m. ET/11 a.m. PT to join us!

About Carrie

Carrie Melissa Jones is an award-winning author, community builder, and researcher of online communities. Her work has influenced communities for startups, non-profits, solopreneurs, and the world’s leading brands, including Airbnb, Co-Active Training Institute, Google, Microsoft, Project Management Institute, and two U.S. presidential campaigns. She is the Founding Partner of CMX, author of the book Building Brand Communities with Charles Vogl, and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee. Learn more at

About the Webinar’s webinar series is designed to make efficient use of your time. We plan for the presentation to last approximately 20 minutes with 10 minutes left for Q&A. We will extend the time for those who can stay and the webinar will be recorded for registrants to review on demand. 

The webinar will be hosted by Jason Falls,’s EVP of Marketing. 

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