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We’ve built a customer intelligence platform for your industry that guarantees improved retention and revenue growth.

We’ve built a customer intelligence platform for your industry that guarantees improved retention and revenue growth.

COVID-19 has dramatically impacted the health & fitness industry and forced it to undergo a transformational change into a hybrid business model to meet the evolving members’/subscribers’ expectations. Understanding and acting on your members’ intent is the key to engage and grow your health and fitness business.

Wouldn’t it be great to know if your member is:

  • Likely to cancel their membership soon?
  • Likely to be interested in upgrading to your premium plan?
  • Likely to buy Personal Training or Group Sessions?

Engage, Retain and Grow your members in a hybrid world.

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Harness the power of your member/subscriber data unified in one place

Unify data from your MRM, customer data platform, BI tools, marketing automation tool, OTT platform, social media, and support interactions using our out-of-box connectors with unified data models created for the health and fitness industry.

Know your members/ subscribers behaviors and patterns in detail

Understanding your members’ preferences, behavioral traits, and engagement patterns will provide essential and detailed information that will assist you in retaining current memberships and increasing new sign-ups. Currently, it takes multiple software solutions to accommodate operations. CIPIO will unify all your data platforms and member information into one easy-to-use platform.

CIPIO creates a 360-degree profile of every member and subscriber to give you a holistic picture of who they are, what they do, what they like, and how they engage with your brand online and offline.

 

Know your members/subscribers behaviors and patterns in detail

Understanding your members’ preferences, behavioral traits, and engagement patterns will provide essential and detailed information that will assist you in retaining current memberships and increasing new sign-ups. Currently, it takes multiple software solutions to accommodate operations. CIPIO will unify all your data platforms and member information into one easy-to-use platform.

CIPIO creates a 360-degree profile of every member and subscriber to give you a holistic picture of who they are, what they do, what they like, and how they engage with your brand online and offline.

Predict members who are most likely to churn

You know it is 25x more expensive to acquire a new member than retain an existing one. Increasing member retention rates by 5% increased profits by between 25% and 95%. CIPIO analyzes customer behaviors across different touchpoints and gives you predictions of who is most likely to churn and what specific factors drive that decision.

Recommendations to prevent member churn

Not only will CIPIO data app make incredibly accurate predictions about your members, but it will provide hyper-relevant recommendations that will increase member length of stay and overall lifetime value. Members value personalization, and the data CIPIO provides gives clubs the tools to connect with members’ specific needs.

 

Recommendations to prevent member churn

Not only will CIPIO data app make incredibly accurate predictions about your members, but it will provide hyper-relevant recommendations that will increase member length of stay and overall lifetime value. Members value personalization, and the data CIPIO provides gives clubs the tools to connect with members’ specific needs.

Know when to upgrade, upsell, or cross-sell to members

It’s generally much easier to upsell to an existing member than win a new one. Knowing when to upgrade or upsell members with personal training, retail, or online subscriptions is vital for extracting each member’s maximum value. With effective up-sell and cross-sell, you can increase your revenue up to 266% per member. CIPIO makes it easy for you to run effective cross-sell and upsell campaigns across different engagement channels by offering you insights into the most engaged members who are most likely to take advantage of an offer or promotion.

Acquire new members smartly and efficiently

Thousands of data points about your members as well as industry factors that are most likely to influence their actions will predict what your members will most likely do, even before they know it themselves. This intelligence empowers you to predict trial member behavior. It allows you to:

  • Evaluate your acquisition strategies
  • Improve conversion rates
  • Maximize your member’s lifetime value

 

Acquire new members smartly and efficiently

Thousands of data points about your members as well as industry factors that are most likely to influence their actions will predict what your members will most likely do, even before they know it themselves. This intelligence empowers you to predict trial member behavior. It allows you to:

  • Evaluate your acquisition strategies
  • Improve conversion rates
  • Maximize your member’s lifetime value

Know what’s actually driving outcomes

CIPIO provides built-in tools to help you measure the impact of each and every action you take using our retention, growth and acquisition Data Apps on:

  • Customer engagement
  • Reduction in churn
  • Acquisition of new members
  • Increase in revenue
  • The overall growth of your business

Get a single lens view of your business operations across multiple locations

Intuitive dashboards give you 360-degree intelligence on what’s happening at every single location. Information on your goal projections is available on an hourly, daily, weekly and monthly basis at your fingertips.

 

Get a single lens view of your business operations across multiple locations

Intuitive dashboards give you 360-degree intelligence on what’s happening at every single location. Information on your goal projections is available on an hourly, daily, weekly, and monthly basis at your fingertips.