New Data: Consumers Trust UGC More Than Influencers
New data suggests consumers trust UGC more than influencer content. Growson Edwards of CIPIO.ai reacts.
New data suggests consumers trust UGC more than influencer content. Growson Edwards of CIPIO.ai reacts.
If your e-commerce brand has not recognized and embraced the power of user-generated content (UGC) to drive engagement, build trust, and amplify brand reach, then it certainly should.
The stats say UGC performs better in advertising than brand content. But has anyone asked why?