User-Generated Content

The “One More Thing” Rule: A simple tweak to ace the first 3 seconds of your video ads

Effective UGC ads used to be so simple. Whip out your smartphone, turn the camera to selfie style, and read off your script – then run it as an ad and watch the conversions roll in. But over the past couple of years, more and more marketers have caught wind of the incredible effectiveness of …

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