Righteous Felon
Creators Engaged
Campaign Impressions
Engagement Rate
UGC
About the Product
Righteous Felon is a consumer brand of handmade, small-batch beef jerky made with the highest quality ingredients and pasture-raised beef, dried for 21 days for complete absorption of its delicious marinades. It is hormone and antibiotic-free beef with no additives, artificial ingredients or inhumanely raised or imported cattle.
The Challenge
The Strategy
CIPIO.ai’s Community Influence Marketing approach plugged Righteous Felon’s customers and social media followers into our platform. We mapped the brand’s community of advocates and loyal fans, identified those who had social influence and engagement with their content, and engaged them to create content for the brand.
The Execution
In a three-month campaign, CIPIO.ai engaged 18 content creators in the brand’s community of customers and fans. Those creators returned 22 new pieces of content that as UGC costs just $100 per piece.
Moreover, the creators were engaged as influencers as well, with CIPIO.ai’s “UGC Plus” concept. The resulting recommendations and referrals for the brand drove over 53,000 impressions and 3,000 online engagements. The campaign saw a 5.68% engagement rate with a $0.71 cost-per-engagement. The CPM rate that accompanied the trusted, third-party endorsements was a mere $41.
