Author name: Growson Edwards

The “One More Thing” Rule: A simple tweak to ace the first 3 seconds of your video ads

Effective UGC ads used to be so simple. Whip out your smartphone, turn the camera to selfie style, and read off your script – then run it as an ad and watch the conversions roll in. But over the past couple of years, more and more marketers have caught wind of the incredible effectiveness of …

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The REAL Reason Your Paid Ads Aren’t Converting (and How to Fix It)

“We just can’t get Facebook to work” “Running ads on TikTok has been a waste of money for us” “Maybe our product just isn’t right for paid social” Sound Familiar? It’s no secret that running paid ads on Meta, TikTok, and YouTube can be a great way to grow a business quickly. Unfortunately, it can …

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