New Data: Consumers Trust UGC More Than Influencers
New data suggests consumers trust UGC more than influencer content. Growson Edwards of CIPIO.ai reacts.
7 Ways UGC Can Enhance Your Meta Advertising Campaigns
If your e-commerce brand has not recognized and embraced the power of user-generated content (UGC) to drive engagement, build trust, and amplify brand reach, then it certainly should.
The Psychology of Authenticity in Social Media Content
Today’s marketer needs to understand the psychology behind authenticity. It is crucial for brands aiming to maximize their digital marketing performance and establish meaningful relationships with their target audience
