We are
Your Brand’s
Secret Sauce

At CIPIO, we believe that a brand’s “secret sauce” is its own community of customers, followers, employees, and partners.
In today’s social commerce world, human connectivity and eCommerce technology offer brands a better way to acquire customers. Social commerce merged with brand communities unlocks massive returns through a strategy known as Community Commerce.
Repeat customers are the foundation of every successful business. Referrals from these customers are even more powerful. Brands that learn how to harness the power of Community Commerce consistently outrun their competition and set industry trends.
At CIPIO, we believe that a brand’s “secret sauce” is its own community of customers, followers, employees, and partners.
In today’s social commerce world, human connectivity and eCommerce technology offer brands a better way to acquire customers. Social commerce merged with brand communities unlocks massive returns through a strategy known as Community Commerce.
Repeat customers are the foundation of every successful business. Referrals from these customers are even more powerful. Brands that learn how to harness the power of Community Commerce consistently outrun their competition and set industry trends.

Community Commerce Vs Digital Advertising

The numbers don’t lie!

Our Story

CIPIO launched in October 2021 with a vision to democratize and automate organic marketing through raving brand fans.
The founders wanted to find a way to humanize brand marketing. In today’s social commerce world, buyers connect over shared values, lifestyles, and the products and services that make community possible. Almost everyone uses customers for referrals, but building a strong brand community goes far beyond just a brand’s customers. A community collaborates with social media followers, employees, partners, complementary brands, friends and family, and even pets!

Thanks to cutting edge product development, CIPIO is the first platform to deliver true Community Commerce Automation for 21st Century marketers.

Sundeep Sanghavi

Chairman & CEO

Growson Edwards

Co-Founder – President & COO

Kelly McDonald

Chief Product Officer

Jin Yu

Chief Technology Officer

All four founders began their careers in deep Data, AI, social media, and influencer marketing.

Despite the rise of social media, marketers continue to invest in paid ads through platforms that fail to produce true ROI. Return on ad spend dwindles while click costs skyrocket. Not only that, traditional paid ad strategies don’t help brands connect with their customers.

CIPIO exists to bring together brand communities and data that empowers people to become active influencers, ambassadors, and advocates. These communities of brand fans become the very spark that ignites sustainable, authentic, and organic growth. Influential people become the trustworthy brand ambassadors who lead other community members to channel their brand love into powerful word-of-mouth.

Founders noticed that authentic brand-influencer relationships remained a challenge for most brands, due in large part to current influencer management solutions’ inability to solve root problems. If a Community Commerce platform was going to work, it needed to:

  • Help brands separate real from fake influencers quickly and efficiently
  • Uncover influencers and ambassadors within a brand’s existing community
  • Validate authentic impact between community influencers and brand audiences
  • Integrate brand community campaigns with social commerce solutions
  • Optimize social post performance
  • Automate the entire community-building cycle, including outreach, hiring, engaging, promoting, and more
  • Demonstrate actionable ROI by tracking full customer journeys from social media post engagement to ongoing conversions

Despite the rise of social media, marketers continue to invest in paid ads through platforms that fail to produce true ROI. Return on ad spend dwindles while click costs skyrocket. Not only that, traditional paid ad strategies don’t help brands connect with their customers.

CIPIO exists to bring together brand communities and data that empowers people to become active influencers, ambassadors, and advocates. These communities of brand fans become the very spark that ignites sustainable, authentic, and organic growth. Influential people become the trustworthy brand ambassadors who lead other community members to channel their brand love into powerful word-of-mouth.

Founders noticed that authentic brand-influencer relationships remained a challenge for most brands, due in large part to current influencer management solutions’ inability to solve root problems. If a Community Commerce platform was going to work, it needed to:

  • Help brands separate real from fake influencers quickly and efficiently
  • Uncover influencers and ambassadors within a brand’s existing community
  • Validate authentic impact between community influencers and brand audiences
  • Integrate brand community campaigns with social commerce solutions
  • Optimize social post performance
  • Automate the entire community-building cycle, including outreach, hiring, engaging, promoting, and more
  • Demonstrate actionable ROI by tracking full customer journeys from social media post engagement to ongoing conversions

News

Today, CIPIO is a high-performing team of data scientists, machine learning experts, AI engineers, and social media marketers leveraging the power of MetaAI to help brands put their influential customers in the driver seat of growth.

Today, CIPIO is a high-performing team of data scientists, machine learning experts, AI engineers, and social media marketers leveraging the power of MetaAI to help brands put their influential customers in the driver seat of growth.

Say Hi!

Want to learn more about CIPIO?

Say Hi!

Want to learn more about CIPIO?

Want to democratize Organic Marketing?

We are hiring across the globe!