Skip links

We are obsessed with
helping our customers
grow exponentially in the
B2C Subscription economy.

Our mission

We are on a mission to provide a solution infused with deep industry knowledge that
pairs with contextual intelligence about customer behaviors and influencing factors and
deliver measurable predictive recommendations to enhance experiences, improve
engagement and grow revenue.

Our story

With the COVID-19 crisis, Business-to-Consumer (B2C) brick-and-
mortar businesses were among the ones who got hit hardest and
struggled for survival. The situation created a massive shift towards
digital offerings and gave birth to a hybrid and subscription economy.

Customers’ priorities and expectations changed almost overnight, forcing B2C companies to accelerate digital transformation at 10x speed and find new ways to cater to shifts in customers’ lifestyles, preferences, and increasing competitive pressures in the hybrid b2c subscription economy.

It was more critical than ever to engage deeply with customers, create
captivating experiences to retain customers, grow revenue with
upselling/cross-selling, and acquire smartly.

A complex
problem

While working with several Fitness brands to help understand member
behaviors and influencing factors for enhancing experiences and identifying
growth opportunities, our founders uncovered a massive problem that was
not just limited to the Fitness industry but spanned across B2C subscription
segments. The problem where businesses had to spend months and
thousands of dollars to get intelligence about their customers and depend
entirely on industry experts to interpret signals and figure out what actions
to take to retain and grow their customer base.

Birth of
CIPIO

To solve this complex and time-sensitive problem, CIPIO was born.
Founded on the obsession to help businesses grow, CIPIO turns data into
actions that supercharge engagement, increase retention and help B2C
businesses take advantage of every growth opportunity.

We created the world’s first Data Apps platform infused with deep industry
know-how to help businesses get precise predictions and recommendations
for hyper-personalized engagements at every customer touchpoint without
having to worry about the “how”.

CIPIO is used by leading B2C brands to enhance experiences, improve
engagement and grow revenue.

Our core values

These core values are our guiding
principles, and at the center of everything
we do every day to make our customers
successful and create a rewarding and
fulfilling experience for our people and
ecosystem of partners.

Outcomes Obsessed

Everything we do is geared toward delivering
growth outcomes for our customers. We take
care of the entire “how” so our customers
can focus on solving business problems and
act without losing precious time.

Astonish Customers

We believe in delivering “aha” moments
for our customers by making it easy,
quick, and effective to meet or exceed
their growth goals. We create simple yet
powerful solutions for our customers that
deliver the most significant value.

Be a Giver

We are givers. When interacting with our colleagues, customers, or partners, we put the interest of others ahead of individual success. We grow by helping and building others up
and always being there to “give” without expecting anything in return.

Boundless Creativity

In the box, outside the box, or no box
thinking, there are no boundaries in
applying creativity to innovate and simplify
the most complex problems.

Do the Right Thing

We act with integrity, honesty and empathy.
We are bound together with a culture of
mutual respect and collaboration. We put
ourselves in others’ shoes and always do the
right thing upholding the highest human
values and spirit.

Growth Hack

We use a growth hacking mindset to
analyze outcomes to constantly ideate,
optimize, and accelerate enhancements to
our products. We continuously experiment
with new ideas, listen to our customers, and
build next-gen solutions fast.

Have Fun

We love what we do. We create a friendly and fun environment where people love to be and
celebrate successes together. We enjoy our work and have fun along the way.

Our team

Leadership

CIPIO is founded and led by world-class seasoned entrepreneurs, industry experts and customer
success evangelists, laser focused on helping customers grow.

Sundeep Sanghavi

Co-Founder & Chairman

Serial Entrepreneur,
Investor, Data & AI Expert

Growson Edwards

Co-Founder & CEO

Customer Growth &
Retention Expert

Manoj Goyal

Chief Product Officer

Marketing Automation,
SaaS, CDP & AI Expert

Dharmesh Trivedi

Chief Operating Officer

Fitness Domain & Customer
Success Expert

Dipak Patel

CMO & EVP, Strategic Initiatives

Serial Entrepreneur & OTT Domain Expert

Board of Directors

CIPIO is founded and led by world-class seasoned entrepreneurs, industry experts and customer
success evangelists, laser focused on helping customers grow.

Sundeep Sanghavi

Co-Founder & Chairman

Serial Entrepreneur,
Investor, Data & AI Expert

Growson Edwards

Co-Founder & CEO

Customer Growth &
Retention Expert

Manoj Goyal

Chief Product Officer

Marketing Automation,
SaaS, CDP & AI Expert

Dharmesh Trivedi

Chief Operating Officer

Fitness Domain & Custom
Success Expert

Advisors

A group of individuals guiding, challenging and helping us in our mission to help b2c businesses grow exponentially.

Shreesha Ramdas

Medallia

Kirk Borne

DataPrime

Manoj Goyal

Chief Product Officer

Brent Zempel

Xport Fitness

Saurin Shah

Feather

Adam Zeitsiff

Ex CEO, Gold’s Gym

We are a team of
trailblazers. Join CIPIANS.

We are definitely on to something big. Founded and led by the
team of serial entrepreneurs and joined by the team of
trailblazers who challenge themselves everyday, toss the status
quo and go deep in everything about “whys” to create solutions
that create MASSIVE VALUE for our customers.

Explore Careers at CIPIO

Ready to explore CIPIO?